## Overview Modelo Especial is not an organization, but a leading Mexican beer brand produced by Grupo Modelo, a major brewery headquartered in Mexico City[1][4]. Grupo Modelo, founded in 1925, is now a subsidiary of the global beverage giant Anheuser-Busch InBev (AB InBev)[1][4]. Modelo Especial is one of Grupo Modelo’s flagship products, acclaimed for its crisp, well-balanced flavor and distinctive clear bottle with a gold cap[2][5]. The brand is a staple of Mexican brewing tradition and has become a symbol of cultural pride, both domestically and internationally. ## History and Development Modelo Especial was first brewed in October 1925 in Tacuba, a district of Mexico City, inspired by the techniques of German brewmasters[2][5]. Originally crafted as a premium lager, it quickly gained popularity for its consistent quality and refreshing taste. In 1935, Modelo Especial became part of Grupo Modelo, which accelerated its production and distribution across Mexico[3]. The brand’s iconic packaging—featuring standing lions reminiscent of Mexico City’s coat of arms—underscores its deep roots in Mexican heritage[5]. ## Key Achievements and Growth Modelo Especial’s journey from a local favorite to a global phenomenon is marked by strategic expansion. After dominating the Mexican market, Grupo Modelo began exporting Modelo Especial to the United States in the late 20th century, where it resonated strongly with Hispanic communities and, increasingly, a broader audience[3]. In May 2023, Modelo Especial achieved a historic milestone by surpassing Bud Light to become the top-selling beer in the United States by retail dollar sales[4][6]. This ascent was driven by shifting consumer preferences toward imported and craft-style beers, as well as effective marketing that emphasized authenticity and heritage[6]. Modelo Especial recently crossed the 200